- AI playcaller, grounded in real coaching film
- Unlimited playbooks and plays
- Play designer, formations, and route trees
- Photograph your existing playbook and import it
- Reads, keys, and branching on any play
- Roster, schedule, and team chat
- Parent and player accounts, free for every family
- Ask the coaching staff anything football
- Everything in Free
- Upload game film, as much as you shoot
- Automatic play detection — the snaps get marked for you
- Cut clips with your chalk burned into the video
- Share a clip anywhere: text, group chat, no app needed
- Every coach on your staff included
Why it's priced this way
Most tools in this space charge per coach. A program with four coaches pays four times, and the volunteer who films from the fence gets left out to save a seat. That never made sense for a team that fundraises with a car wash.
One pass, one team
One subscription covers the team, not the person. Add your coordinator, your line coach, and the parent who films from the fence — nobody needs their own subscription, and nobody has to be left out of the film room because of a seat count.
Pay for the months you play
Football is a few months long. Turn it on in August, turn it off after the last game, and pay nothing through the winter. There's no annual contract and no cancellation to argue about — and your playbook keeps working the whole time either way.
The playbook is never held hostage
Your plays, your roster, and your install stay free and stay yours. If you stop paying, you lose film processing — not access to your own playbook. Nothing you built gets locked behind a renewal notice.
Questions about paying
Is the free tier a trial?
No. There's no clock and no card. The playbook, the AI playcaller, the roster, and parent access are free permanently — a coach who never touches film never pays anything.
Do parents and players pay?
Never. Families join free with the code their coach sends them.
What happens if I turn it off after the season?
Your clips, markers, plays, and roster stay with the team. You lose the ability to process new film until you turn it back on — nothing you already built goes away.
Can I try film study before paying?
Yes — details at launch. We'd rather you test it on your own tape than take our word for what the detection finds.
Start with the free half.
Build a roster, draw your install, call a game with it. Decide about film in October.
Start free